Having the right label with the right information is critical for your product’s success. Your product labeling is a substantial investment as you prepare your product for sale on the market. In order to maximize your investment and boost your bottom line, you want to be sure to eliminate label design and printing errors early on to avoid costly mistakes.
Here are a few tips from Argent Tape & Label to help you ensure that you avoid mistakes that can cost you money and delay your product sales.
- Get packaging samples ahead of time. By getting a sample of your intended packaging ahead of time, you can be sure that the label you have selected will adhere appropriately to your product and that the label you have chosen is adequately scaled for your packaging. You can also be sure that once you apply your label to the packaging, your graphics still look appealing and that all necessary consumer information is clearly displayed.
- Check required barcode information. Barcodes are regulated by the government and require specific information. Be sure that you are adhering to these regulations and that your barcodes contain the most up-to-date and accurate information.
- Review ingredient lists. Government regulations dictate the requirement of and in ingredient lists. It is critical that you give your consumers the most accurate information.
- Check and recheck your work. Reviewing your labels multiple times for misspellings is a must. Have a number of people within your company review your labels to ensure no mistakes go to print.
Working with an experienced designer is an additional step you can take to help ensure that your label is of the highest quality and is error-free, helping you stand out from the competition and appeal to new consumers.
By following these few steps, you can avoid costly mistakes, elevate your brand’s reputation as a trusted player in your market, and get your products into the hands of your consumers more quickly.